For over 25 years, Cristina has created award-winning visual and interactive experiences in print, identity, and digital design. She has direct clients (ranging from startups to enterprise) and also provides a special model to help agencies when they need additional support. She works at the creative intersection of visual design, interaction design, UX, and CX and has created websites, mobile apps, identity systems, print collateral, ecommerce systems, advertising, infographics and illustrations.
Her approach has been polished over years of solving visual, interaction, and marketing challenges. She starts from a rapid and deep understanding of the communication needs, business goals and the target audience. This leads to the quick formation of varied and targeted solutions. Then, owing to her deep experience, these designs are iteratively optimized, quickly producing the precise experience needed for the audience and the client goals. She shines when clients need to communicate complex ideas clearly and quickly.
In addition to creative direction and design, Cristina is also a fine artist—a painter working primarily in oils. Cristina’s work reflects her long professional design experience with the keen attention to color, detail, texture, layout and design that is evident in all of her fine art pieces.