AT&T

R E B R A N D I N G:
C R E A T I V E S T R A T E G Y &
V I S U A L S T Y L E D E V E L O P M E N T

As Creative Director, Cristina led a team of designers in the development of a new brand style for AT&T. They were ready for a new visual style to reflect their ever-evolving company and brand. Cristina led the team in gathering client requirements, translating these needs into a creative strategy and developing a new visual style that could be expanded into all aspects of their marketing.